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Admin42

About Admin42

We build technology for the people technology forgot.

We know how a sentence like that sounds. We mean it anyway — it's the test we apply to every decision.

Our mission

The promise of AI was that powerful tools would reach everyone. In practice, the most capable systems have flowed first to the largest enterprises — the organizations that already had the most resources, the most staff, and the most leverage.

The small school district with one IT person is still on their own. The small manufacturing shop is still patching switches at midnight. The non-profit office manager is still guessing why the WiFi keeps dropping.

Admin42 exists to close that gap. The same grade of operational intelligence the largest companies rely on should be available to organizations of every size.

What we believe

  • Principle 01

    AI should recommend, not act unilaterally.

    On a network, the cost of a wrong move is real. NELDA always surfaces a recommendation. A human approves. Then NELDA executes.

  • Principle 02

    Your data should stay yours.

    NELDA runs on-premise. Network telemetry, configurations, and logs do not leave the customer's environment. Privacy is structural, not promised.

  • Principle 03

    Plain language beats jargon.

    The people we serve are not vendors of their own networks; they are stewards of them. Our software speaks their language, not ours.

  • Principle 04

    Build for the long tail.

    Most organizations are not Fortune 500s. They deserve enterprise-grade tools at a price that respects their reality.

Founder

Tom Martinson

Founder & CTO, Admin42

Tom started building NELDA in mid-2024 as a way to better automate network administration. The next summer, on an epic 2,000-mile motorcycle trip, his loving wife Kelly convinced him to keep going and turn it into a company. The paperwork started later that year, and on January 16, 2026 the final business license was granted — officially opening the doors of Admin42.

Working from the shadow of Mt. Rainier, Tom leads product, engineering, and the broader vision of bringing operational AI to the long tail of underserved networks.

A fuller bio is coming soon.

Working on something we should know about?

Pilots, partnerships, press, or a hard problem to throw at us — we'd like to hear from you.

Get in touch